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The web magazine that introduces and supports Japanese startups

76 startups to watch! A list of must-see trending companies if you are considering a change in career 

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Are you considering changing your job or career to a startup? If you are interested, JP Startups (Japasta) has conducted some interviews with startup founders to introduce their company culture and the kind of talent they are looking to work with! We have provided a list of startup companies by industry and other valuable information to assist you in your job hunting.

Moving to a startup is the ultimate challenge to accelerate your career!

A startup is a corporate entity launched to take on new technologies and services or challenge fields where the market has not yet been established to change and improve our lives and society fundamentally. 

Startups grow through funding from Venture Capitalists (VCs) and other sources, and if successful, they can grow into global giants like Amazon and Meta in a short period. An increasing number of people are turning to startups as a career option because of their potential to make a significant impact in a short period, both as a business and as a solution to social issues.

Interested in moving to a startup? You're not alone in your apprehension

In recent years, choosing a startup when changing jobs or seeking employment has become increasingly common. In November 2022, the Kishida Cabinet announced the "Five-Year Startup Development Plan" (*1), and the Tokyo Metropolitan Government announced the concept of "Global Innovation with STARTUPS" as part of its "Future Tokyo" strategy (*2). There is a growing trend in Japan to regard the development of startups as an important policy issue.

On the other hand, a survey conducted by Stellify of 100 men and women interested in changing jobs to startups (*3) found that half the respondents were apprehensive about the prospects of startups. However, more than 70% of respondents to an awareness survey of those who have changed jobs to startups answered that they were glad to have made the jump. If you are interested in changing jobs to a startup but are worried that you might regret the decision, please look at the characteristics, risks, and disadvantages of startups discussed in this article, and think positively about joining a startup that appeals to you.

*1 "Five-Year Startup Development Plan"
*2 "Future Tokyo" Strategy
*3 From "Survey on attitudes about changing jobs to startup companies" 

Explore a career in startups. What are the pros and cons?

Working at a startup is a great career choice that opens up future possibilities while you forge your path. However, there are pros and cons to a career in a startup.

Here, we look at the pros and cons of considering a career at a startup from various perspectives.

The pros of working at a startup

  1. Leads to self-actualization
    At a startup, you can demonstrate your talents in areas based on your awareness of issues and gain opportunities for self-fulfillment while building unprecedented business models and creating new value.
  2. Can achieve growth
    Startups offer plenty of opportunities to try new work that no one has done before. They provide an environment where you can develop yourself by acting at your discretion. Also, since startups have few employees, each individual's efforts can significantly impact the growth of the entire startup organization.
  3. Smooth communication
    At startups, there is a sense of closeness between managers and superiors, and there is often a culture of communicating regardless of age, making it easy to express opinions and share ideas freely.

The cons of working at a startup

  1. Business instability
    It may not always be clear whether or not a startup will be established as a business. You may find yourself in a situation where you don't know what the future holds for the business.
  2. Hard work
    In a startup, one person often takes on many roles, which can be a heavy responsibility. You may not experience a good work-life balance.
  3. Financial instability
    Startups may not be able to pay high salaries until the business grows.

In this way, startups are constantly facing changes with unpredictable results, so they may not be suitable for people who value stability. However, people who want to start their own business someday can work at a startup as a first step toward making their dream successful. Below, we have shared a few words from startup founders taken from JP Startups' (Japasta) startup founder interviews.

JP Startups (Japasta) Featured Startup Founder Interview

CEO Kosuke Hayashi and COO Hiroaki Hanaoka of SUPER STUDIO Inc.
Mr. Hayashi

Startups have a more diverse workforce than you can imagine, and there is a lot of individual discretion.

Mr. Hanaoka

The "environment in which I am required to grow overwhelmingly along with the company" at a startup helps create my market value.

SUPER STUDIO Co., Ltd. | Provides D2C support business and EC core system "ecforce"

Rapid Growth with an SaaS EC Platform. Interview with the Co-Founder of SUPER STUDIO、 an unconventional startup that emphasizes the concept of "It's Not What You Do, But Who You Do It With"

A “D2C boom” has been occurring for several years. The boom has received a tailwind due to the corona disaster, and we will start working on D2C ...

What are the characteristics of people who shine in startups? Who are suitable to work at a startup, and who are not?

It is important to know whether or not you are suited to working in a startup to play an active role in the new business arena of startups. Let's look at the characteristics of those suitable for working at startups and those not.

Characteristics of people suitable for startups

  1. Willing to take risks and be up for a challenge
  2.  Can adapt to any change and is flexible in thinking
  3. Creative thinking and ideas and can take action to realize them
  4. Have an interest in various fields and actively acquire new knowledge and skills for learning
  5. Have a positive mindset and keep trying without fear of failure
  6. Being a team player with good communication skills

Characteristics of people who are not suitable for startups

  1. Tend to value stability and are risk-averse
  2. Prefer routine, repetitive tasks and dislike change and challenge
  3. Lack creative thinking and ideas, and take no action to realize them
  4. Stick to their field and have no interest in learning new things
  5. Have a fear of failure and aversion to taking risks
  6. Inability to build teamwork and having poor communication skills

A mindset of taking risks and wanting to grow, rather than a stable environment, may be essential for success in a startup. Let's review some comments from JP Startups' (Japasta) startup founder interviews.

JP Startups (Japasta) Featured Startup Founder Interview

CEO Kousuke Kuzuoka of HireRoo Co., Ltd.
Mr. Kuzuoka

I think people who are quick-witted and can take the initiative forward play an active role.

HireRoo Co., Ltd. | Provides online complete coding test service "HireRoo"

From being a backpacker after junior high school to an entrepreneur after a stint at Mercari. Mr. Kosuke Kuzuoka of HireRoo is trying to solve problems of engineer recruitment

It has been a long time since the shortage of IT human resources was cried out. It is said that there will be a shortage of 450,000 IT human resources by 2030.

President and CEO Shunsuke Arai of ACROVE Co., Ltd.
Mr. Arai

I guess that in the end, those who can decide what they should do and can talk with each other as professionals will remain.

ACROVE Co., Ltd. | ACROVE Co., Ltd. | As an EC/D2C platform company, provides EC optimization engine "ACROVE FORCE"

An organization with an average age of 24.8 years realizes super strategic management! The future envisioned by ACROVE supports the optimization of growing e-commerce businesses

High performance smartphones, evolution of logistics, stay home. The EC area, which is blessed with accelerating factors, and its users and companies are increasing...

CEO Yu Ushio of Pretia Technologies, Inc.
Mr. Ushio

We can reach out and help each other with kindness. I think that kind of teamwork is a great weapon.

Pretia Technologies Co., Ltd. | Develops and provides AR cloud platform "Pretia" centered on spatial recognition algorithms

"Delivering the Joy of Achievement Together" - Pretia Technologies, Inc.'s Challenge to Create a World Where Anyone Can Create AR Content

The history of AR (augmented reality) is surprisingly deep, and the origin of the concept can be traced back to about 100 years ago. In 1901, “The Master Key…

Find your fit! Get to know the corporate culture of startups and find your ideal workplace

Startups have a unique corporate culture that emphasizes free thinking and teamwork without being bound by a fixed, manual way of thinking. Those thinking about changing jobs or seeking employment at a startup must fit in with the startup's corporate culture. Here is a closer look at what the corporate culture at a startup is like.

  1. It is easy for young people to express their opinions
    Unlike large companies, startups are highly flexible and characterized by a dynamic atmosphere full of new and original ideas. Startups look for young people with high energy and an emphasis on innovation. Therefore, they have an environment where young people's opinions are valued and actively accepted.
  2. Employees are closer and more open with one another
    Startups are often flat organizations with an atmosphere where opinions can be exchanged freely, making them suitable for people who want to share their ideas. They are the perfect environment for those who want to pursue personal growth and career advancement, are full of challenging spirits, and want to realize their ideas.
  3. Many people are highly motivated to grow
    Startups are highly aware of innovation, and employees are always required to stay interested in new ideas and technologies and adapt to the ever-changing market. In such an environment, you are expected to continue to grow and develop your awareness and abilities. Because startups gather many highly motivated people to grow, you can achieve growth while being stimulated.

JP Startups' (Japasta) startup founder interviews show that companies also place importance on fitting in with the company's culture.

JP Startups (Japasta) Featured Startup Founder Interview

Founder and CEO Naka Imuta of Techtouch, Inc.
Mr. Imuta

Even one person who doesn't fit well in terms of culture will have a significant impact, so we consider whether the candidate will fit in with the atmosphere of the company and whether they can get along well with the team.

Tech Touch Co., Ltd. Developing "Tech Touch" that can improve the user experience of the system with no code

Bridging the Last Mile of DX; Techtouch's goal of making web systems easier to use and the future of field-driven DX

IT services are increasing day by day. As convenience increases, more and more people are finding it difficult to keep up with these rapid changes. I'm sorry...

CEO Ryoga Okunishi of IVRy Inc. 
Mr. Okunishi

If you are honest and responsible, willing to embrace our company's culture and self-driven, we would like to welcome you as an employee.

IVRy Inc. | Operation of "IVRy", a service that allows you to create a free automatic telephone answering system (IVR system) in as little as 5 minutes

"Telephone calls" are the key to improving productivity in Japan. We interviewed Mr. Ryoga Okunishi of IVRy, a company that is taking on the challenge of DX in telephone operations with SaaS

Despite the fact that many companies find it complicated, telephone services have remained analog for a long time, and it has been difficult to improve operational efficiency except for large companies with sufficient funds.

MVV (Mission, Vision, and Values): The key to changing jobs and finding your startup match!

MVV is an acronym for Mission, Vision, and Values. What are the meanings of Mission, Vision, and Values?

  • Mission
    A company's mission is a statement of what it "does" for society, such as why it exists, what value it provides, and what it tries to achieve.
  • Vision
    It is a statement that expresses the company's ideal vision and desired future. It sets the long-term goals to achieve the mission and indicates the direction for the entire startup organization to work toward achieving them.
  • Values
    These are guidelines and rules that the company values when it acts to realize its mission and vision. Values are verbalizing the sense of values that serve as the basis for judging that employees need to behave this way.

MVV is an important tool for clarifying the direction and identity of an organization and getting everyone to work toward a common goal. It is also a communication tool to convey the organization's vision and values to startup members and customers.

In the same way, MVV is important for those considering changing jobs or seeking employment at a startup. If you can relate to MVV and feel you can help the startup organization achieve its goals, your motivation to work will increase. Considering MVV is an important factor in making choices that will lead to your growth and development. Let's see some examples of MVV from these JP Startups (Japasta) startup founder interviews. 

JP Startups (Japasta) Featured Startup Founder Interview

Co-founder and CEO Ken Fujiwara of UMITRON PTE LTD.
Mr. Fujiwara

Our desire as a team is to create a corporate culture and code of conduct that allows us to continuously take action on both fronts: the development of technology and its spread throughout the world.

Umitron Co., Ltd. | Developing products that specialize in solving problems in the aquaculture industry by introducing technologies such as AI and satellite data

"From catching fisheries to raising fisheries". What is the world that UMITRON is aiming for through the insight and technology gained from visiting aquaculture sites?

"From catching fishery to raising fishery" Mr. Ken Fujiwara, who is trying to solve the problems of the aquaculture industry in the fisheries industry, says this. The Fisheries Agency departs…

CEO Yuya Murao of Magic Moment Co., Ltd.
Mr. Murao

We have designed five core values, all crowned with "TRUE".

Magic Moment Co., Ltd. | Providing sales support SaaS "Magic Moment Playbook" that realizes building customer engagement

Sales DXSaaS Founder Believes in "TRUE": Increasing Sales Efficiency Changes Sales Significantly, Creating Magic Moments

No matter how good the service is, if it doesn't resonate with customers, it won't lead to purchases. As an evangelist of the service, I am in a position to convey the appeal of the service...

Excellent analysis of hiring needs! What is the ideal talent startups are looking for?

To succeed in the fast-paced environment of a startup, it is also important to know the ideal talent that the startup is looking for. People who are thinking about changing jobs or seeking employment at a startup may be required to have the following characteristics.

  1. Initiative oriented
    Startups require you to have the ability to take the initiative to solve problems and innovate. They seek proactive people who can think and act on their initiative.
  2. Communication skills
    Smooth communication with team members and stakeholders is important in startups. You must communicate effectively, clearly communicate your intentions, and be willing to cooperate with others to get the job done. 
  3. Change oriented
    Startups require a flexible attitude and the ability to adapt to changes because the environment is prone to change. The ability to respond quickly and flexibly to new challenges and situations is essential.
  4. Entrepreneurial spirit
    In startups, acting based on your ideas and decisions and having an entrepreneurial spirit are important. You must be able to find new ideas and business opportunities and have your own opinions and ideas with a willingness to take risks.
  5. High learning ability
    A startup is a fast-changing environment; you must acquire new knowledge and skills quickly. Startups look for people who are willing to learn on their own and to work hard for personal growth.

A startup is an environment that challenges employees with various tasks and requires prompt decision-making and action. JP Startups (Japasta) interviews startup founders to understand the skills required and the ideas they value so that you can hone your skills according to their characteristics.

JP Startups (Japasta) Featured Startup Founder Interview

CEO Naoto Yokoyama of FLYWHEEL, Inc.
Mr. Yokoyama

I emphasize how to provide value to the customer in front of me and how to produce business results.

Flywheel Co., Ltd. | Providing data utilization platform "Conata" with the mission of "data to people's energy"

Just like customized orders. Aim to optimize society with "Conata", an all-in-one platform that turns data into value|FLYWHEEL, Inc.

Advances in AI have enabled us to create innovative solutions using big data. Even today, many…

CEO Ryosuke Eguchi of TERASS Inc. 
Mr. Eguchi

We seek people who share our mission, work autonomously and effectively, and can communicate within the company without stress.

TERASS Co., Ltd. | Operates next-generation real estate agent firm "TerassAgent"

Personal Experience of TERASS Founder Ryosuke Eguchi who is Tackling the Huge 45 Trillion Yen Market|Reforming the Real Estate Workplace and Making Real Estate More Flexible

Going on to higher education, finding a job, changing jobs, getting married, giving birth, becoming independent, caring for parents. The topic of what kind of house to live in, which is related to the change of life stage...

CEO Panja of Jungle X
Mr. Panja

We want people who have curious minds and are always aware of issues and problems.

Jungle X Co., Ltd. | Development and operation of mobile sports betting platform “Jungle”

This is true diversity! JUNGLE X Representative Panja is an Entrepreneur 10 Billion Times Greater than You Imagined!

Mr. Panja, an entrepreneur who challenges sports betting with a unique worldview. The only British sports betting in Asia…

An opportunity to play an active role on the world stage! Introducing startups that are expanding globally

Here, we will introduce some startup companies that are expanding globally. Utilize the skills and experience you have developed so far and find the possibility of a global career.

SAGURI Co., Ltd. | Combining the three keywords of satellite, AI, and grid, developing a business that solves problems in agriculture and the environment

Expansion of agriculture DX x decarbonization to six overseas countries. Interview with Mr. Tsuboi of Sagri, who worked with local governments to bring about legal reforms

"Our product has a great advantage, and we want to grow steadily." Using satellite data to solve problems related to farmland...

Arc Edge Space Co., Ltd. | Startup from the University of Tokyo centered on microsatellite development technology

Potential of nano-satellites that I realized from my experience when stationed in South America. Interview with Mr. Fukuyo, ArkEdge Space Inc.

"Our goal is to provide basic infrastructure through microsatellites" JICA and the Ministry of Foreign Affairs are working on overseas utilization of satellites and the Basic Plan for Space Policy...

Tailor Co., Ltd. | Developed “Tailor Platform”, a business system development platform for companies

What is the first Japanese company selected by Y Combinator, which produced Airbnb? We take a closer look at Tailor, spearheaded by Mr. Shibata, a serial entrepreneur with a unique career

Shooting location: WeWork Tokyo Port City Takeshiba The American accelerator “YC…

Umitron Co., Ltd. | Developing products that specialize in solving problems in the aquaculture industry by introducing technologies such as AI and satellite data

"From catching fisheries to raising fisheries". What is the world that UMITRON is aiming for through the insight and technology gained from visiting aquaculture sites?

"From catching fishery to raising fishery" Mr. Ken Fujiwara, who is trying to solve the problems of the aquaculture industry in the fisheries industry, says this. The Fisheries Agency departs…

Poetics Co., Ltd. Developed business negotiation analysis AI "JamRoll" that AI secretary automatically records, transcribes, and analyzes online business negotiations

Analyzing human emotions with voice. What is Poetics's challenge to develop a technology centered on empathy?

“Empathize with your voice” Today, when smart speakers have become commonplace, a startup that develops a voice product that sets it apart is...

Agatha Co., Ltd. | Providing clinical research and clinical trial document management cloud services for medical institutions and pharmaceutical companies

The Unknown Global Company from Japan That Supports the Behind-the-Scenes Development of New Drugs|The Birth of Agatha, a DX for Clinical Trial Documents

A vaccine that is being vaccinated every day to prevent the spread of the new coronavirus. Many people will have their symptoms alleviated by vaccination. Then...

DATAFLUCT Co., Ltd. | Solving corporate and social issues with data science with the vision of "business with data"

Our Goal is to Democratize Data Utilization. DATAFLUCT's Challenge to Solve Social Issues with Data Science

"Developing our own products that solve global standard issues" Decarbonization, smart cities, dynamic pricing, etc., in a wide range of areas…

LegalOn Technologies Co., Ltd. | Develops and provides software that improves the quality and efficiency of contract work by combining the legal knowledge of lawyers with technologies such as natural language processing technology and machine learning.

Next Stage of the Challenge for LegalOn Technologies, a Legal Dx that Continues to Make Significant Strides in Raising Large Amounts of Funding from Global Investors

Confidentiality agreements, employment contracts, and more. Once a contract is concluded, it can return to the state before the conclusion...

SECAI MARCHE Co., Ltd. | Building a new supply chain for fresh food in Southeast Asia

Responding to the needs for direct-to-consumer EC in Southeast Asia, where logistics is still underdeveloped! Secai Marche Inc's Challenge to Connect Producers and Consumers

Our mission is to create a world in which information and goods are distributed equally and everyone can play a leading role by directly connecting creators and users.

Infostellar Inc. | Development and operation of StellarStation, a common ground station platform for orbiting satellites

The Space business has become more interesting. The challenge of Infostellar, which supports the space business as an infrastructure.

After working as a postdoctoral researcher at a university and as a satellite control system engineer, Kurahara is taking on the challenge of space business.

Spider Labs, Inc. | Offers "Spider AF", an ad fraud countermeasure tool

Japanese cyber security company Spider AF ventures into the global market.

"Throw your best at what you want to do at any time" Spid Co., Ltd., a Japanese cyber security startup that competes in the world...

Spectee Co., Ltd. | Developing "Spectee Pro" that analyzes "crisis" information in real time with AI

Protect Japan, a disaster-prone country - Spectee, a disaster prevention tech company that predicts and detects disasters using all kinds of data

Earthquakes, tsunamis, typhoons... In Japan, a country prone to disasters, there is a category called "disaster prevention startups." One company that is active in that is Spectee…

EventHub Co., Ltd. Provides event platform "EventHub" specializing in business events

Jump out of the comfort zone-EventHub is a bridge that connects Japan overseas

Many companies have been hit hard by the new coronavirus. Under such circumstances, there are also business categories that have gained momentum. One of them is an online event...

[List of startups by industry] Introducing 76 noteworthy companies! Find a company where you can use your skills

Finally, we have collated a list of notable startups by industry to help you maximize your skills and experience. Seek out a new stage to expand your career possibilities.

AI/Artificial Intelligence

Flywheel Co., Ltd. | Providing data utilization platform "Conata" with the mission of "data to people's energy"

Just like customized orders. Aim to optimize society with "Conata", an all-in-one platform that turns data into value|FLYWHEEL, Inc.

Advances in AI have enabled us to create innovative solutions using big data. Even today, many…

ACES Co., Ltd. | Business development using AI algorithms

We are yet to witness breakthroughs with AI. Making society simpler through the social implementation of cutting-edge technology|Koichiro Tamura of ACES

Since the third AI boom in the 2000s, research and development of AI has been actively carried out, and the number of companies using AI has increased. However, such A...

Poetics Co., Ltd. Developed business negotiation analysis AI "JamRoll" that AI secretary automatically records, transcribes, and analyzes online business negotiations

Analyzing human emotions with voice. What is Poetics's challenge to develop a technology centered on empathy?

“Empathize with your voice” Today, when smart speakers have become commonplace, a startup that develops a voice product that sets it apart is...

DATAFLUCT Co., Ltd. | Solving corporate and social issues with data science with the vision of "business with data"

Our Goal is to Democratize Data Utilization. DATAFLUCT's Challenge to Solve Social Issues with Data Science

"Developing our own products that solve global standard issues" Decarbonization, smart cities, dynamic pricing, etc., in a wide range of areas…

ugo Co., Ltd. | Development of business DX robot that fuses human x robot x AI

Providing the Next Generation of Work with the Avatar Robot "ugo"|ugo, Inc. continues Development for Social Implementation

With the rise of the maker movement in 2006, manufacturing has become more familiar around the world, and Japan, known as a manufacturing superpower, was once…

Adacotech Co., Ltd. | Developing unique AI using patented technology from the National Institute of Advanced Industrial Science and Technology

Transforming industries through technology. Adacotech Incorporated's Challenge to Evolve Manufacturing with Inspection as the Starting Point

"Supporting the evolution and innovation of manufacturing" Mr. Ryota Kawamura, who speaks in a calm tone and speaks on a large scale...

Latona Co., Ltd. |Provides “AION”, a platform for comprehensively developing, executing, operating, and managing AI and IoT

What is Edge Computing? The vision of a female entrepreneur who discovered the appeal of entrepreneurship as an intern in LA

In recent years, there is an entrepreneur who has been in high demand in various media for "maximizing customer benefits with edge computing." As a female entrepreneur, ha…

Spectee Co., Ltd. | Developing "Spectee Pro" that analyzes "crisis" information in real time with AI

Protect Japan, a disaster-prone country - Spectee, a disaster prevention tech company that predicts and detects disasters using all kinds of data

Earthquakes, tsunamis, typhoons... In Japan, a country prone to disasters, there is a category called "disaster prevention startups." One company that is active in that is Spectee…

Arithmer Co., Ltd. | Deploying AI solutions that support corporate DX based on core mathematics technology

The future of advanced mathematics in solving social issues, envisioned by the first entrepreneur from the University of Tokyo's science department

Mathematics and science learned in school. Beyond that, if you use cutting-edge mathematics that has not yet been implemented in society, so-called "advanced mathematics", you will be able to find various things...

MedTech/HealthTech

iCARE Co., Ltd. | Development and operation of “Carely”, a health management system for companies, together with industrial health professionals

An active industrial physician started a business. After a crisis of bankruptcy, it became a fast-growing startup. Mr. Youta Yamada of iCARE, tackles workers' health issues

It has been a long time since health management has attracted attention. After the corona disaster, it seems that companies are becoming more aware of the health of their employees. death…

LIFESCAPES Co., Ltd. | Develops, manufactures, and sells rehabilitation equipment that applies BMII (Brain Machine Interface), a fusion of brain science and AI.

Reclaiming lost daily life: LIFESCAPES takes on the challenge of innovation for patients with movement disorders using BMI technology

“Expanding the possibility of rehabilitation for severe paralysis after stroke and supporting the realization of patients’ wishes” In recent years, “Brain…

LIFEHUB Co., Ltd. | Development of next-generation chair-type mobility

Aiming for a world without physical restrictions by the fusion of machines and humans|LIFEHUB Inc.

The fusion of machines and humans is the future that many people dream of. The Matrix, Iron Man, Ghost in the Shell in anime, and many more...

Liquid Mine Co., Ltd.|Provides MyRD®, a highly accurate monitoring test system for early detection of recurrence of leukemia

A world in which bone marrow tests are replaced by blood tests. Liquid Mine's challenge to solve leukemia patients' pain with liquid biopsy.

"Establishing a leukemia test method with the latest gene analysis technology" Currently, "liquid biopsy" is in the limelight worldwide.

Agatha Co., Ltd. | Providing clinical research and clinical trial document management cloud services for medical institutions and pharmaceutical companies

The Unknown Global Company from Japan That Supports the Behind-the-Scenes Development of New Drugs|The Birth of Agatha, a DX for Clinical Trial Documents

A vaccine that is being vaccinated every day to prevent the spread of the new coronavirus. Many people will have their symptoms alleviated by vaccination. Then...

AI Medical Service Co., Ltd. | Research and development of endoscopic image diagnosis support AI, promoting joint research and product development with more than 100 medical facilities

AI Medical Service's Challenge to Spread Medical Care without Disparity

Tomohiro Tada, who has worked on the development of the world's highest level AI endoscope through endoscopic medicine for about 10 years to "realize a world of medical care without disparities".

Famione Co., Ltd. | Offers “famione,” a pregnancy concierge service using LINE

FamiOne, Inc. will support the future of Japan through welfare programs, etc.

When she gets over her busy schedule at work, meets her partner, and thinks she wants to start a new family, she realizes that she is infertile for the first time...

Kakehashi Co., Ltd. | Supporting pharmacy work style reform and patient satisfaction with the mission of "flexible medical experience in Japan"

Facing unreasonably major challenges head-on with high aspirations - The ideal world embodied by Kakehashi, improving healthcare in Japan starting from pharmacies

long lines. dreary waiting time. When I get sick, I get worried and go to the hospital, but the long waiting times at hospitals and pharmacies can make me feel unwell...

Melody International Co., Ltd. | Development of perinatal telemedicine platform "Melody i"

Melody International Ltd. are creating a palm-sized device that shares fetal heartbeats with doctors and delivers safe births to mothers around the world

A sudden labor pain, an anxious birth. On the other hand, a medical institution waiting for labor pains that do not know when to come. Everyone wants to give birth with peace of mind, but there are limits to the medical system...

E-commerce (EC)

SUPER STUDIO Co., Ltd. | Provides D2C support business and EC core system "ecforce"

Rapid Growth with an SaaS EC Platform. Interview with the Co-Founder of SUPER STUDIO、 an unconventional startup that emphasizes the concept of "It's Not What You Do, But Who You Do It With"

A “D2C boom” has been occurring for several years. The boom has received a tailwind due to the corona disaster, and we will start working on D2C ...

Smart Shopping Co., Ltd. | Development of inventory management and ordering automation solution using IoT weight scale

Change the Flow of Merchandise by 180 Degrees Based on Consumption Data. Mr. Hidetoshi Hayashi, CEO of SmartShopping, Challenges to Realize a New Future of Shopping

About 40 years have passed since the term "supply chain management" was first used in logistics research in 1982.

Kiva Co., Ltd. | Development and provision of "proteger", which provides extended warranties to EC sites as soon as possible on the same day

proteger, a service that has attracted much attention at famous startup pitches. What is the big picture drawn by a 24-year-old who has captured the need of people no one else has?

Have you ever been worried that something you bought online might break soon? In particular, expensive items such as personal computers and smartphones…

ACROVE Co., Ltd. | As an EC/D2C platform company, provides EC optimization engine "ACROVE FORCE"

An organization with an average age of 24.8 years realizes super strategic management! The future envisioned by ACROVE supports the optimization of growing e-commerce businesses

High performance smartphones, evolution of logistics, stay home. The EC area, which is blessed with accelerating factors, and its users and companies are increasing...

Cowche Co., Ltd. Operates a share-buying app "Cowche" that cannot be shopped alone

"Enjoy Working" has led to a snowball effect of organizational growth. Interview with Kenpei Monna, President of KAUCHE, Inc., a company that continues to take on challenges with its share-buying app.

Ken Monna, who works on the share-buying app "Cowche", which has achieved explosive growth in two years since its founding, "to realize the world's most enjoyable shopping experience".

Zigzag Co., Ltd. | Providing cross-border EC support services for 125 countries around the world

"World Shopping BIZ", a cross-border e-commerce system that connects the world, created by gathering zig-zag people

Nowadays, shopping online has become the norm. Even if you find the product you want on an overseas site, you will never have the experience of not being able to buy it...

VR/AR

Synamon Co., Ltd. | Supporting the development of Metaverse "SYNMN" for fan marketing and the utilization of Metaverse technology for companies

From Business XR to Metaverse Platform, the Challenge of Six Years in Business⸻Interview with Wataru Takehi, Synamon Inc.

XR is a general term for technologies that use virtual worlds, and refers to all technologies such as VR (virtual reality), AR (augmented reality), and MR (mixed reality). …

Pretia Technologies Co., Ltd. | Develops and provides AR cloud platform "Pretia" centered on spatial recognition algorithms

"Delivering the Joy of Achievement Together" - Pretia Technologies, Inc.'s Challenge to Create a World Where Anyone Can Create AR Content

The history of AR (augmented reality) is surprisingly deep, and the origin of the concept can be traced back to about 100 years ago. In 1901, “The Master Key…

VARK Co., Ltd. | Provides virtual live platform, metaverse template, and video creation support tool for 3D avatars

VARK Inc. the promoter of the new "metaverse" post-corona culture, and its turbulent history.

It's been a long time since SNS has permeated the world, but virtual spaces are expected to spread even further in the next decade from 2020. Facebook…

HRTech

Xaboon Co., Ltd. | Leading company pioneering the future of the maritime industry, providing ship management SaaS "MARITIME 7"

ZABoooN's Sales Force Takes on Ships! Interview with ZABoooN's CEO, Mr. Todaka, who is revolutionizing the working environment for seafarers

“Challenging the maritime industry that supports imports and exports of Japan, an island country” Katsuya Todaka tackles problems while leveraging his deep knowledge of the maritime industry as his strength…

HireRoo Co., Ltd. | Offers “HireRoo”, an online complete coding test service that reduces mismatches in hiring engineers

From being a backpacker after junior high school to an entrepreneur after a stint at Mercari. Mr. Kosuke Kuzuoka of HireRoo is trying to solve problems of engineer recruitment

It has been a long time since the shortage of IT human resources was cried out. It is said that there will be a shortage of 450,000 IT human resources by 2030.

Another works Co., Ltd. | Developing a SaaS type multi-business matching platform "Multi-business Cloud"

Revolutionize employment in Japan with "social implementation of multi-business". Mr. Naotomo Obayashi of Another works, a company that continues to create the norm for the future with the management philosophy he learned from his predecessors

It has been a long time since the diversification of work styles has attracted attention. Among them, "multiple jobs", which involve working in multiple jobs at the same time, enable flexible career development for individuals.

YOUTRUST Co., Ltd. Provides career SNS and HR Tech SaaS “YOUTRUST”

Raise Japan's momentum ⸻ YOUTRUST, Inc's challenge to aim for a career infrastructure that rewards trusted people

I want to compete more with my true charm, not just my resume. I want to work comfortably in a place where there are many members with the same culture. …

TalentX Co., Ltd. Developed a cloud service "MyRefer" that promotes corporate referral recruitment

The world of "Talent Acquisition" envisioned by TalentX, which the Japanese HR market should aim for in the future

Japanese companies are throwing away 100 billion yen in hiring costs each year.

Marketing

coco Co., Ltd. | Providing on-site customer service DX SaaS “coco” for stores

DX of on-site customer service that coco arrived at through continuous customer-oriented efforts

The corona misfortune that occurred in 2019. Do you remember when the number of infected people decreased and you went out for the first time in a while? The way to the store in the sunlight...

EventHub Co., Ltd. Provides event platform "EventHub" specializing in business events

Jump out of the comfort zone-EventHub is a bridge that connects Japan overseas

Many companies have been hit hard by the new coronavirus. Under such circumstances, there are also business categories that have gained momentum. One of them is an online event...

FinTech

FUNDINNO Co., Ltd. Developing stock investment type crowdfunding service “FUNDINNO”

Aiming for a world with 100 million entrepreneurs and investors! FUNDINNO builds a challenging support ecosystem on individual investor platforms

When Livedoor and CyberAgent were in their heyday, start-up companies were still far from the general public. That is now CM...

Funds Co., Ltd. | Operates “Funds”, an online platform for loan investment

Japan is entering an era where investment is essential, and the goal of funds is a compound and pioneering management that will become the standard for developing financial products

There are not a few people who are doing stock management on the side, even company employees. On the other hand, if you are worried about the investment destination or the risk of stock price fluctuations...

Paid Co., Ltd. Provides cloud-type corporate card “paild” that can be issued and managed online

With the words of Confucius that he stands at 30, he decided to start a business and create the future of new corporate paild

Although it is good to establish a corporation, the application for a corporate credit card is complicated and cannot be issued immediately.

Enpay Co., Ltd. | Provides Fintech x SaaS platform “enpay” that realizes cashless and DX collection operations

Giving everyone the opportunity to grow as I have been given - A world of kindness as spoken by this Fintech founder

Club fees for school lunches. A brown envelope given at school. Although the cashless era has arrived, there are still small amounts of cash exchanged at schools.

Crezit Holdings Co., Ltd. | Building a new credit infrastructure with the power of technology and design

Finance is about expanding possibilities -entrepreneurs in their 20s creating the future for the younger generation with Fintech

A more future for digital natives... A credit platform "Credit...

EdTech

Torana Co., Ltd. | Operates educational toy subscription and rental service “Toysub!”

Do you remember the first toy you ever touched? "Toysub!" is a toy subscription service challenging that.

Do you remember the first toy you saw and touched in your life? It could be something your family liked, or the trend of the time…

atama plus Co., Ltd. | Providing AI teaching materials "atama +" that optimizes education for each individual

atama plus is a company that aims to create a "WOW" life for everyone through education and to improve happiness.

When and how will the power to be happy be cultivated? In search of the answer, he flew to Brazil, which is said to be a country with a high degree of happiness.

Schoo Co., Ltd. | With the mission of "eliminating graduation from the world", we will change society based on learning and education on the Internet.

An ideal society drawn from personal experience - a chance to start over for those who want to learn

When you get a job, when you grow up, you stop learning. When I was a child, I wonder what I liked when I was a student, back then...

Unifa Co., Ltd. | Solving social issues related to childcare and childcare with the power of technology

Transcending Childcare Challenges Digitally - Lukmi Creates SDGs Future

Childcare facilities where children spend most of their time during the day. For those who raise children while working, it is an existence that should be called social infrastructure, but…

Agritech

SAGURI Co., Ltd. | Combining the three keywords of satellite, AI, and grid, developing a business that solves problems in agriculture and the environment

Expansion of agriculture DX x decarbonization to six overseas countries. Interview with Mr. Tsuboi of Sagri, who worked with local governments to bring about legal reforms

"Our product has a great advantage, and we want to grow steadily." Using satellite data to solve problems related to farmland...

Umitron Co., Ltd. | Developing products that specialize in solving problems in the aquaculture industry by introducing technologies such as AI and satellite data

"From catching fisheries to raising fisheries". What is the world that UMITRON is aiming for through the insight and technology gained from visiting aquaculture sites?

"From catching fishery to raising fishery" Mr. Ken Fujiwara, who is trying to solve the problems of the aquaculture industry in the fisheries industry, says this. The Fisheries Agency departs…

Eco-Pork Co., Ltd. | The only data company in the world that starts with pig farming

Will meat disappear from the table?! Interview with Mr. Kambayashi, CEO of Eco-Pork, who is trying to update the pig farming industry to protect the future of meat culture

"I want to show a way of life that says 'I did it my way'" Kambayashi, who is trying to solve the problems of the pig farming industry amid rising meat prices in recent years.

Sustainability

ASENE Co., Ltd. Developing CO2 emissions visualization, reduction, and reporting cloud service "ASZERO"

Business that changes society! A Better World for the Next Generation, Aims of Asuene Inc's Nishiwada, who Achieved Series B in Less Than Two Years, Driven by Decarbonization

With the “Decarbonization Declaration” in October 2020, the time has come for Japan to appreciate CO2 reduction and renewable energy as a business.

Class Co., Ltd. | Operation of “CLAS”, a subscription service for furniture and home appliances

Aiming to realize a “recycling-oriented and sustainable "society that does not throw away things"

Furniture and home appliances are bought and thrown away every time an individual's lifestyle or a corporation's business scale changes. Among them, cyclical and sustainable “things…

Zeroboard Co., Ltd. | Development and provision of "zeroboard", a cloud service for calculating and visualizing greenhouse gas emissions

CO2 emission visualization business that has been reached by taking advantage of social needs and the characteristics of the founder

“If you can see CO2, you can see a clean future”… The words “SDGs” and “ESG” appear frequently in the media…

Space/SpaceTech

Dymon Co., Ltd. | Engaged in lunar exploration business, ground robot business, and educational entertainment business

Lunar rover weighing only 500 g. Interview with Mr. Nakajima of Dymon Co., Ltd., who developed YAOKI alone for 8 years, which will finally land on the moon in 2023.

"I want to create an opportunity for human evolution." Mr. Shinichiro Nakajima, who has a big vision and is taking on the challenge of private lunar exploration...

Arc Edge Space Co., Ltd. | Startup from the University of Tokyo centered on microsatellite development technology

Potential of nano-satellites that I realized from my experience when stationed in South America. Interview with Mr. Fukuyo, ArkEdge Space Inc.

"Our goal is to provide basic infrastructure through microsatellites" JICA and the Ministry of Foreign Affairs are working on overseas utilization of satellites and the Basic Plan for Space Policy...

Infostellar Inc. | Development and operation of StellarStation, a common ground station platform for orbiting satellites

The Space business has become more interesting. The challenge of Infostellar, which supports the space business as an infrastructure.

After working as a postdoctoral researcher at a university and as a satellite control system engineer, Kurahara is taking on the challenge of space business.

Logistics/Distribution

SECAI MARCHE Co., Ltd. | Building a new supply chain for fresh food in Southeast Asia

Responding to the needs for direct-to-consumer EC in Southeast Asia, where logistics is still underdeveloped! Secai Marche Inc's Challenge to Connect Producers and Consumers

Our mission is to create a world in which information and goods are distributed equally and everyone can play a leading role by directly connecting creators and users.

207 Co., Ltd. | Operates a business that transforms the last mile of the logistics industry into DX

207, Inc Challenge to Create a Japan-originated Logistics Standard and Create a World Where Goods Can Be Delivered Anytime, Anywhere

I have a package at a nearby sales office, but I can't pick it up because it's been out of the office for a long time-I'm sure many of you have had such an experience. The last one in logistics...

Food and Beverages/FoodTech

Mellow Co., Ltd. Developing Japan's largest mobility business platform "SHOP STOP"

Find your lunch today at "SHOP STOP"! Coming Day of Minimalist Communities Starting with a Food Truck to Make the World Mellow!

More than two years have passed since the start of the corona disaster, and some people may have resumed their occasional commutes. In the morning when I'm tired of going out on a train with many people after a long time...

Ethical Spirits Co., Ltd.|Production of craft gin using waste materials and operation of a regenerative distillery

Continuous entrepreneurship in the SAKE industry! "The Ethical Spirits & Co." founder's challenge to rewrite the norm

"When I drank delicious gin, that was ethical." …

Others

IVRy Co., Ltd. Operates "IVRy", a service that allows you to create a free automatic telephone answering system (IVR system) in as little as 5 minutes

"Telephone calls" are the key to improving productivity in Japan. We interviewed Mr. Ryoga Okunishi of IVRy, a company that is taking on the challenge of DX in telephone operations with SaaS

Despite the fact that many companies find it complicated, telephone services have remained analog for a long time, and it has been difficult to improve operational efficiency except for large companies with sufficient funds.

Cloudbase Co., Ltd. | Visualize all of the company's huge cloud assets and realize safe cloud operations

A startup is like an RPG. Meet Mr. Koya Iwasa of Cloudbase, the platform which is making rapid progress in cloud security SaaS and which came to fruition after 6 failed attempts

Public cloud services such as AWS, GCP, and Azure serve as the foundation for building various web services and applications. …

Tailor Co., Ltd. | Developed “Tailor Platform”, a business system development platform for companies

What is the first Japanese company selected by Y Combinator, which produced Airbnb? We take a closer look at Tailor, spearheaded by Mr. Shibata, a serial entrepreneur with a unique career

Shooting location: WeWork Tokyo Port City Takeshiba The American accelerator “YC…

PETOKOTO Co., Ltd. | A pet wellness company with the mission of “Toward a world where pets can be loved as family members”

Towards a world where people can love their pets as family. Mr. Taisuke Okubo, PETOKOTO, tackles challenging business development and market reform

In recent years, the pet-related market has expanded in Japan. According to the Ministry of Economy, Trade and Industry website, the time to interact with pets and the people who keep them due to the corona sickness ...

TERASS Co., Ltd. | Operates next-generation real estate agent firm "TerassAgent"

Personal Experience of TERASS Founder Ryosuke Eguchi who is Tackling the Huge 45 Trillion Yen Market|Reforming the Real Estate Workplace and Making Real Estate More Flexible

Going on to higher education, finding a job, changing jobs, getting married, giving birth, becoming independent, caring for parents. The topic of what kind of house to live in, which is related to the change of life stage...

Tech Touch Co., Ltd. Developing "Tech Touch" that can improve the user experience of the system with no code

Bridging the Last Mile of DX; Techtouch's goal of making web systems easier to use and the future of field-driven DX

IT services are increasing day by day. As convenience increases, more and more people are finding it difficult to keep up with these rapid changes. I'm sorry...

Aten Lab Co., Ltd. | With the mission of “making everyone happy with technology” and the vision of “creating a world where everyone can change their behavior”

Habit-forming app "Minchalle'' achieved 1 million users. Mr. Nagasaka of A10 Lab continues to focus on "value to the world" as a challenge

In February 2022, the number of users exceeded 1 million. At first glance, it seems like a service that consists of a simple mechanism...

LegalOn Technologies Co., Ltd. | Develops and provides software that improves the quality and efficiency of contract work by combining the legal knowledge of lawyers with technologies such as natural language processing technology and machine learning.

Next Stage of the Challenge for LegalOn Technologies, a Legal Dx that Continues to Make Significant Strides in Raising Large Amounts of Funding from Global Investors

Confidentiality agreements, employment contracts, and more. Once a contract is concluded, it can return to the state before the conclusion...

Magic Moment Co., Ltd. | Providing sales support SaaS "Magic Moment Playbook" that realizes building customer engagement

Sales DXSaaS Founder Believes in "TRUE": Increasing Sales Efficiency Changes Sales Significantly, Creating Magic Moments

No matter how good the service is, if it doesn't resonate with customers, it won't lead to purchases. As an evangelist of the service, I am in a position to convey the appeal of the service...

Radiotalk Co., Ltd.|Operates “Radiotalk”, a voice distribution platform that anyone can start immediately with one tap

Professional creators from Radiotalk Inc, a community where audio is the best tool to convey people's charms and enthusiasm.

Check platforms such as Twitter, TikTok, Instagram, and YouTube while commuting, doing housework, or studying.

WED Co., Ltd. | Development and provision of "ONE", a shopping app that allows you to earn money, and "Zero", a sales management cloud service

Going positively beyond the obvious to update flexible ideas to society. What does Mr. Yamauchi, who started his business at 15, value when making decisions? 

What if the receipts we usually receive casually can be of some value?The realization of this idea was released in June 2018...

Jungle X Co., Ltd. | Development and operation of mobile sports betting platform “Jungle”

This is true diversity! JUNGLE X Representative Panja is an Entrepreneur 10 Billion Times Greater than You Imagined!

Mr. Panja, an entrepreneur who challenges sports betting with a unique worldview. The only British sports betting in Asia…

Spider Labs, Inc. | Offers "Spider AF", an ad fraud countermeasure tool

Japanese cyber security company Spider AF ventures into the global market.

"Throw your best at what you want to do at any time" Spid Co., Ltd., a Japanese cyber security startup that competes in the world...

Mitsumore Co., Ltd. | Operation of Internet service "Mitsumore" that allows you to compare quotes and place orders in various fields

MeetsMore aims to improve Japan’s GDP through DX in the highly complex service industry

Professionals such as photographers, renovation contractors, website creators, tax accountants, and daily life to work, have you ever had trouble finding a service provider?

STANDS Co., Ltd. | Development and provision of UI/UX improvement tool "Onboarding" that installs a guide that guides users to web services

An engineer's frustrating experience spurred him to start his own company, STANDS, inc.

Development can only be done by engineers... There are still many people who feel that they are not good at coding. On the other hand, recently…

TRUSTDOCK Co., Ltd. | Solving the problem of "online customer verification" when digitizing transactions and procedures

From aspiring to become a manga artist after a degree in Architecture to becoming the CEO of identity verification service TRUSTDOCK

Recently, the use of apps has accelerated due to the spread of the new coronavirus. In financial services, at the start of use, it is necessary to prevent the transfer of criminal proceeds…

CoLife Co., Ltd. | Deploying DX promotion services in the owner area with the mission of "creating a marketplace in the house"

Becoming a company that takes the troublesome things no one wants to do and responsibly lists them on the stock exchange.

"iecon" is a service that collectively solves problems in housing. Change [condition] of [ie] to [...

Bakan Co., Ltd. | Providing a wide range of DX services that “eliminate waiting” based on vacancy / congestion information

VACAN aims for a friendlier society by solving daily frustration with data

It's a problem when shops and restrooms are all crowded. I had such an experience...

NearMe Co., Ltd. | Developing original AI and developing "Smart Shuttle®︎" such as ridesharing service in the city

Movement is one of the features of a city. The future of mobility that NearMe aims for

Koichiro Takahara, who tackles the problem of mobility with a gentle gaze, "Solves local waste with technology."

Summary | Appeal and possibilities of moving to a startup

Startups are very attractive as a career option. Startups are flexible and can come up with new and unique ideas, and there are many opportunities for you to realize your ideas. You can also pursue your growth and expand your potential at a globally expanding startup. While there are many new challenges and unpredictable results in startups, it is important to self-evaluate and hone and develop your skills in line with what is required for startups.

Jumping into the world of startups may be a step toward future success and self-fulfillment. How about using JP Startups' interviews to understand the company when looking for a job?